Post on 17-Dec-2015
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The KettleShellTransforming the World of Fitness
Tim Reynolds
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Kettlebells
Kettlebells combine strength, cardio and flexibility!
Full body workout. Burn more calories…in less time!
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What is the KettleShell?
Transforms Dumbbells into Kettlebells!
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Who Can Use the KettleShell?
Over 29,000 Gyms in the US Total Gym Memberships: 45.5
million
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Why is the KettleShell Better?
Greater Versatility of Existing Equipment Kettlebells are expensive.
Kettlebells take up space.
X
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INSERT RED/GREEN CHART
KettleShell
IronMaster
KettleClamp
GoFit Cap Barbell
Cost $45 $89-$200
$199 $25-$100
$10-$130
Sizes ALL 20-100lbs
ALL 7-45lbs
ALL
Adjustable
Adapter
YES NO YES NO NO
In Market
NO YES YES YES YES
MaterialSafety
Rubber
Iron Iron/Steel
Rubber
Iron
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Advantages of Using KettleShell
Increase Equipment Utilization Reduces Excess CostsSave Space Increased Revenue
Opportunities
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The KettleShellTransforming the World of Fitness
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Questions?
SAVE SPACE
INCREASED EQUIPMENT UTILIZATION
SAVE MONEY
The KettleShellREVENUE
OPPORTUNITIES
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Designing the KettleShell
Material Requirements: Tolerance Specifications
Manufacturing Criteria
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Manufacturing
Metal: Machining Casting
Rubber Spray Sealing: Rubber Casting:
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Safety and Reliability
Reliability Engineering Validates the design performance
through lifetime testing of the materials and the product function.
Establishes Warranty for the Product
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Product Variations
Various Sizes Small, Medium, Large
Different Colors Materials
Metal vs. Rubber
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Current Potential Markets
Gyms Workout Equipment and Kettlebell
Classes Workout Enthusiasts Colleges
Fitness Centers/Athletic Teams Rehabilitation Facilities
Physical Therapy/Sports Medicine Clinics
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User Resources
Product Warranty User Friendly Website
Online Ordering FAQ Kettlebell Articles/Research Peer Reviews
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Testing and Quality Control
Online Research Workout Protocols
Ithaca College Fitness Center User Reviews
OT/PT Clinic
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Team and Product Analysis Strengths
Domain Knowledge Research and Design Consultants
Weaknesses Manufacturing Knowledge
Opportunities Fitness Trends Market Size
Threats Kettlebells Adapter Options Efficacy
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US-FDA Regulations
510 (K) Demonstrate that the device is safe &
effective as legally marketed device▪ Required at least 90 days before marketing
unless device is exempt from 510 (K) requirements▪ Indicates product’s ability to endure
regulation process
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Why Buy the KettleShell: Workout Enthusiast
Tired of the Same Routine Minimal Results NOT ENOUGH TIME