Post on 17-Jan-2015
description
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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USER RESEARCH
Designing the User Experience: THE FUNDAMENTALS
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WHY IS USER RESEARCH NECESSARY?
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WHY DO USER RESEARCH?
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FREE YOUR MIND
http://www.nngroup.com/articles/iterative-design/
“Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.”
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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USER CENTERED DESIGN PROCESS
UCD Lean
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USER CENTERED DESIGN, LEAN, IT’S ALL THE SAME
Early Stage Mature
GOOD DESIGN
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RESEARCH METHODS
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EMAIL & ONLINE SURVEYS
https://qualaroo.com/
http://www.surveymonkey.com/
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USER INTERVIEWS
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CARD SORTING
http://www.flickr.com/photos/tult/
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CONTEXTUAL INQUIRY, FIELD STUDIES, & ETHNOGRAPHYCONTEXTUAL INQUIRY, FIELD STUDIES, & ETHNOGRAPHY
http://www.flickr.com/photos/halversongroup
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USABILITY TESTING
http://nform.com | http://uid.com
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EYE TRACKING
http://interactivevideo.com | http://smashingmagazine.com
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A/B AND MULTIVARIATE TESTING
http://janrain.com http://visualwebsiteoptimizer.com
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WHEN TO USE WHAT METHOD?
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DIFFERENT APPROACHES
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IN-LABIN-LAB
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22
https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/
TWITTER’S USABILITY LAB
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REMOTE TESTING
http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/
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GUERRILLA TESTINGGUERRILLA TESTING
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WHEN TO USE WHAT APPROACH?
$ is an Issue
$ is Not an Issue
NoTime
Guerrilla/Lean
Lots of Time
In-Lab
Remote
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BEST PRACTICES
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I WANT A FASTER HORSE!
http://www.flickr.com/photos/49024304@N00/4105700127
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DON’T LEAD THE WITNESS
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ACT LIKE A THERAPIST
WHAT DO YOU THINK THAT
BUTTON DOES?
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LISTEN
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HOW MANY USERS TO TEST
You Only Need to Test 5 Users
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TALK TO THE RIGHT PEOPLE
Are these potential users… or your Facebook friends?
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FOLLOW A SCRIPT
http://www.indiana.edu/~audioweb/T284/krug_questions.html
Veer off-script, but stay on track.
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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RECORD EVERYTHING!
http://silverbackapp.com/
http://www.livescribe.com/smartpen/
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DEBRIEF AFTER EACH INTERVIEW OR TEST
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ANALYZE: AFFINITY MAPPINGANALYZE: AFFINITY MAPPING
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ACTIVITY: Dive in. Groups, 20 minutes
1.Collect demographics (age/race/gender/professional/income)
2.What is a typical meal?
3.How often do you shop for groceries?
4.How do you shop/where?
5.Do you go to farmer’s markets? Why? Why not?
6.Do you order online? Why? Why not?
DON’T FORGET FOLLOW-UP QUESITONS!
SCRIPT
1.Work from the script
2.Pair
3.Each person interviews the other. Switch at 10 m
4. Write each observation on a post-it (one insight per post-it)
5.Save for next exercise
OBJECTIVES
Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License.
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Q&A
Deck was modded from a deck by Donna Lichaw