Henning Høy NygaardManager Business Development

& CSR

The Market as CSR Driver

Drivers of CSR• The pull from the market: Companies are

becoming aware of the new market opportunities – consumers and business partners increasingly demand high ethical standards and new ethical products (CSR innovation)

• The push from critical actors: Companies are increasingly managing risks for negative publicity, e.g. critical NGO’s, journalists, consumer organisations, governments, etc.

Drivers of CSR• Ethical standpoint: whish for minimising

negative impact – and optimising positive impact – on environment and society, related to managing businesses. High Ethical Management goals.

strategic CSR

Demand

Value chain

relations

Four strategic drivers of CSR

Human resources

Production processes

Push from critical actors

Push from critical actors

EthicalStand Points

The international view on CSR