YOUR STORE & 50 BILLION THINGS

© Dr. Theodor Seuss Geisel

1/3 of digital media spend allocated to cross-device campaigns

75% see increased ROI

24% increase

WEARABLES

WEARABLES

THE AUDIO JACK …

BEYOND THE AUDIO JACK …

We have over 10 billion connected objects in the world. . . by 2020, this is set to rise to 50 billion.

BODIES, BOXES, BEDS …

• Intelligent fibres

• 'Tattoo' skin patches

• Toilet analyse urine.

Epidermal tattoos . . .

OWNING THE HOME BOX …

BEYOND THE PHONE …

PHYSICAL APP STORE

WHO OWNS THE STORE BOX ?

No barriers. No additional costs

ConsumerRetail Store

Social WiFiWireless Router

2. ADVERTISINGProvides an advertising destination for brands.

5. OFFER NETWORKWork with partners to deliver offers, incentives to drive conversion.

SOCIAL WIFIProvide login page for shoppers to connect to the internet

1. MEASUREMENTMeasures anonymousshopper traffic around and in your store.

3. AFFINITY OPT-INTurns the anonymous shopper into a known profile

4. NETWORKCommunicate directly to proximal shopper based on profile.

What’s the next revolution?DIGITAL VELCRO

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

George Bernard ShawMan and Superman (1903) "Maxims for Revolutionists"

gary@impactmobile.comTwitter: @impulseeconomywww.TheImpulseEconomy.com