*The Introduction

*Get attention and interest

*Establish credibility and goodwill

Other Possible Purposes:

*Reveal the topic*Preview the body of the speech

*How to Get Attention

involve the audience ask a question tell a story relate a personal experience use humor (but watch out!) create suspense use a quotation/poem use a visual aid give a startling fact or statistic

*Gaining CREDIBILITY

The audience’s

perception of whether a

speaker is qualified to speak on a given

topic.

*Gaining GOODWILL

The audience’s

perception of whether the

speaker has the best interests of the

audience in mind.

*Preview Statement

A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech.

*The Conclusion

*Signals the end of the speech

*Reinforces the central idea

* AVOID “In Conclusion…”