Post on 01-Apr-2015
FACEBOOK @ EMMANUEL D’ALZON LIBRARY
ASSUMPTION COLLEGE
HISTORY
Began our page in 2008.
Marketing student evaluation - Fall
2011.
Began implementation of ideas - Spring
2012.
MARKETING STUDENTS’ INPUT
More status updates
Events & contests
Change profile pictures
Pictures of students
Videos
Use student administrators
WHAT WE’VE DONE
Student Administrators
Pictures of Student Workers
Status Updates
Profile Pictures
Sharing
FALL 2012 PLAN
Contest—attract students
General interest posts—keep students
Library service links—inform students
HOW TO MEASURE SUCCESS Rutgers: (Glazer 19)
# of fans and the direction it’s going How often fans “like” items posted and how many
comment on posts Anecdotal evidence of impact # of Impressions (now Reach)
Survey of 115 ARL libraries (Wan 314)
# of fans between 6 and 2280, with a median of 136
35.8% below 100 fans 31.4% 100-200 fans 17.6% 200-300 fans
GRAPH OF LIKES
9/1/
11
9/20
/11
10/9
/11
10/2
8/11
11/1
6/11
12/5
/11
12/2
4/11
1/12
/12
1/31
/12
2/19
/12
3/9/
12
3/28
/12
4/16
/12
5/5/
12
5/24
/12
6/12
/12
7/1/
12
7/20
/12
8/8/
12
8/27
/12
9/15
/12
10/4
/12
10/2
3/12
0
50
100
150
200
250
300
Lifetime Total Likes
Lifetime Total Likes
COMPARABLE PAGESCollege Likes
Hampshire 72
Stonehill 99
St. Anselm’s 106
Holy Cross 121
Merrimack 214
Providence 216
Tufts 226
Assumption 241
Mount Holyoke 616
WPI 681
INTERNAL CHALLENGES
Choosing student administrators
Working with student administrators
Student buy-in
Pictures
EXTERNAL CHALLENGES
Twitter + 18%
Facebook -7%
(Dahlstrom 26)
Integration with other platforms
Changing features
Academic library=Work
Do students want to create yet another
“community” with us?
STUDENTS AND COMMUNITY“Most students prefer to keep their
academic and social lives separate, and they see social networks as more about connecting with friends and less about doing academic activities…The majority of students continue to want to keep their academic and social lives separate…even though students use a technology regularly as part of their everyday lives, it does not necessarily mean they want that same technology integrated into their academic lives.” (Dahlstrom 25)
CONCLUSIONS
Develop a Plan
Consider Various Platforms
Modest Expectations
Evaluate: Time vs. Benefit
BIBLIOGRAPHY Castonguay, Remi. “My Library Has a Facebook Page and a
Twitter Account: Now What?” http://www.gslismedialab.simmons.edu Accessed March 9, 2012.
Dahlstrom, Eden, with a foreward by Charles Dziuban and J.D. Walker. ECAR Study of Undergraduate Students and Information Technology, 2012 (Research Report). Louisville, CO: EDUCAUSE Center for Applied Research, September 2012, available from http://educause.edu/ecar.
Glazer, Harry. ""Likes" are Lovely, but Do They Lead to More Logins?" College & Research Libraries News 73.1 (2012): 18-21. Web.
Sachs, Dianna E., Edward J. Eckel, and Kathleen A. Langan. “Striking a Balance: Effective Use of Facebook in an Academic Library.” Internet Reference Services Quarterly 16. (2011): 35-54. Web.
Wan, Gang. “How Academic Libraries Reach Users on Facebook.” College & Undergraduate Libraries 18 (2011): 307-318. Web.