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2. 2 R&D < > : : , , , . R&D 2012 . . 3. 3 4. (Understanding) (Discover) (Define) (Develop) (Deliver) 6 1( _ 3) 1( _3 ) 2( _ 6 ) 1(3+) 1(3+ ) 8 1( _ 3) 2( _6 ) 2( _ 6 ) 2(6+) 1(3+ ) / Mindsets , scope , Sense intent, Foreseeing trend s, FAW, 5Forces , , Fact finding, Know people, , , Value chain, CBI , , , , / , , / , , , , , 1. Desk Research 1. Field Research 1. Target Customer 50 1. Brainstorming 50 1. Storyboard 120 2. Objective Framework 80 2. Shadowing 2. Persona 2. Concept Sketch 50 2. Prototype(video, p aper, role play...) 3. Skill Share 50 3. In-depth Interview 3. Customer Journey Map 3. Scenario 3. Service Blu eprint 60 4. Learning Card 4. Capturing-we saw we he ard 30/ 1 4. Issue Clustering 80 4. Service Flow 80 4. Learning Card 5. Affinity Map 80 5. Find True North 50 5. Learning Card 6. Stakeholders Map 50 6. Learning Card 7. Learning Card 4 5. 1. Understanding / 6. Learning Card : , . 1. Understanding 6 7. 1. Understanding 7 8. 1. Understanding 8 9. 1, A4, , , SWOT Sheet : . 1. Understanding TIP 9 10. 1. Understanding 10 11. 1. Understanding 11 12. 80 1, 1, A4, , , , voting Research Plan Sheet : . 1. Understanding TIP 12 13. 1. Understanding 13 14. 50 1, 1, A1, , , Research Plan Sheet : . 1. Understanding 14 15. TIP 1. Understanding 15 16. , , 17. Learning Card : , . 2. , Discover 17 18. 2. , Discover 18 19. . , . 2. , Discover 19 20. 1, 1, / 1 , , , , . , Interview Record Sheet : . 2. , Discover 20 21. 2. , Discover TIP 21 22. 2. , Discover 22 23. 80 1, 1, (), , , 2. , Discover TIP , . 23 24. 2. , Discover 24 25. 80 1, 1, , A1 , , , . 2. , Discover TIP . 25 26. , . ( ) . 2. , Discover 26 27. 1, 1, / 1 , , , , . , Interview Record Sheet : . 2. , Discover TIP . . 27 28. 2. , Discover 28 29. 1, 1, / 1 , , , , . , Interview Record Sheet : . 2. , Discover 29 30. TIP 2. , Discover 30 31. 2. , Discover 90 1, 1, A1 , , , 31 32. . . . . . . . , . 2. , Discover TIP - . - . - . - , , , , , . 32 33. , 34. Learning Card : , . 3. Define 34 35. 1. Understanding 3. Define 35 36. 3. Define 36 37. 50 1, 1, A1 , , , Customer Profile Sheet : . 3. Define TIP 37 38. 3. Define 38 39. 1, A4, , , Persona Sheet : . 3. Define 39 40. TIP , . 3. Define 40 41. 3. Define 41 42. 1, A1 , , Customer Journey Map : . . 3. Define TIP 42 43. 3. Define 43 44. 80 1, 1, A1 , , , 3. Define 44 45. , . . 3. Define 45 46. 50 1, 1, A1 , , , 3. Define TIP 46 47. , 48. Learning Card : , . 4. Develop 48 49. 4. Develop 49 50. 4. Develop 50 51. 50 1, 1, 1, A4, , , 4. Develop 3-5 OOO ? . . . . . ( ) . . . , . (: ?). , . OOO ? 15~30 . 51 52. TIP 4. Develop 52 53. 4. Develop 53 54. 50 1, (, , , , ), (, ), voting Concept Sketch Sheet : . 4. Develop 54 55. 4. Develop 1, 1, A4, , , 55 56. 4. Develop TIP 56 57. 4. Develop (Viability) . 57 58. 80 1, 1, A1 , A4, , , 4. Develop . . ? , . . . , ? ? . . . ? , : ? 58 59. , 60. 5. Deliver 60 61. 5. Deliver 61 62. 120 1, 1, A4, , , Interview sheet : . 5. Deliver : - : . - : - : . , . TIP 62 63. 5. Deliver 63 64. 1, 1, A4, , , . 5. Deliver TIP 64 65. 5. Deliver 65 66. 60 1, 1, A1 , A4, , , Service Blueprint : . 5. Deliver 66 67. 68 (Report) - HCD toolkit, IDEO - frog_collective_action_toolkit, frog design - , , 2013 - , , 2013 - 2012 , - 2012 , (Book) - , 1, 2012, - 100, 1, 2013, (Web site) - http://cafe.naver.com/usable/ - http:www.businessdictionary.com 68. 69 - 8 https://www.flickr.com/photos/53346833@N00/6717612245 - 11 https://www.flickr.com/photos/21560098@N06/9653414876 - 13 https://www.flickr.com/photos/60368684@N00/3407749381 , - 19 https://www.facebook.com/Designdive/photos_stream - 22 https://www.flickr.com/photos/23874985@N07/4387443703 - 24 https://www.flickr.com/photos/78087642@N02/7156900870 - 26 https://www.flickr.com/photos/77197860@N00/2330323726 - 28 https://www.flickr.com/photos/99037763@N00/2314463032 - 31 https://www.flickr.com/photos/53130103@N05/11068758906 - 36 https://www.flickr.com/photos/92397015@N00/1907964320 - 38 https://www.flickr.com/photos/65977087@N00/3841712220 - 41 https://www.flickr.com/photos/25197222@N02/4641550120 - 43 https://www.flickr.com/photos/71911714@N00/3831200 - 45 http://bit.ly/1mXD2S5 - 50 https://www.flickr.com/photos/38869431@N00/3093096757 - 53 https://www.flickr.com/photos/42042252@N02/4559323224 - 55 https://www.flickr.com/photos/10199641@N08/5669281364 - 57 https://www.flickr.com/photos/88578385@N00/6889782622 - 61 https://www.flickr.com/photos/89218338@N00/1515414618 - 63 https://www.flickr.com/photos/19191786@N00/6979497691 - 65 https://www.flickr.com/photos/51035764102@N01/3363169836 CCL(Creative Common License) . Lets CC(http://www.letscc.net) . 69. 70 () , , , , . History Process * . * (info@designdive.org) . Outputs 2011 , 500 , , , , , , . . TeamDIVE designDIVE lecture BigDIVE deepDIVE etc . etc. 70. 71 , , , . R&D 2012 . .