Post on 17-Dec-2015
what is Digital Media ?
Images and graphicsVideo Audio
For entertainment
For business
Digital Media Solutions
The digital media lifecycle
Create ManageDistribute& Transact
All digital media moves through the same lifecycle
Planning, creating, producing and encoding information and unstructured assets such as video, audio, animation and images.
Securely licensing, selling, and delivering digital content for business across multiple devices and delivery channels
Managing the workflow, processing production, storage and retrieval of digital media, as well as the cataloging, indexing and annotation of original content
Digital Media Solutions
Case Study: McDonalds - Netherlands
Complete solution for restaurants:
• Dynamic menu boards
• Plasma screen advertising
• Kiosk ordering – including Drive Thru’
• Video-Corner entertainment
• Interactive E-Learning for Employees
• POS related Dynamic Instore Merchandising
• Wireless services
• Security
Digital Media Solutions
Restaurant – dynamic menu & advertisement
• Inventory Control
• Persuasive communications at time of customer decision
• Customer responsiveness to promotion
• Cost reduction
Smithsonian Air & Space MuseumPlasma Merchandising/
Menu Board Solution
Digital Media Solutions
Significant Business Impact
* QSR results based on actual results from May 2001 – April 2002 in an expanding QSR company compared with control stores and prior period results. Customer Satisfaction measures are from February 2002 CCF Digital Merchandising Research.
Source:
Same store sales vs. prior year increased 8% 5.4 percentage-point gain in Restaurant Operating Profit
Combos maintained 28% post-digital increaseDesserts incidence maintained 47% post-digital increase
Credit Card Usage increased by 32%
Soft drink Incidence increased 20 – 30%
Customer satisfaction improvement resulting from increase in order accuracy, speed of execution, and overall improved service
2% decrease in food costs due to better menu management
Outlet Performance
Profitable Transactions
Featured Credit Card Promotions
Featured Beverage Promotions
Brand Experience
Food Costs
Same store sales vs. prior year increased 8% 5.4 percentage-point gain in Restaurant Operating Profit
Combos maintained 28% post-digital increaseDesserts incidence maintained 47% post-digital increase
Credit Card Usage increased by 32%
Soft drink Incidence increased 20 – 30%
Customer satisfaction improvement resulting from increase in order accuracy, speed of execution, and overall improved service
2% decrease in food costs due to better menu management
Outlet Performance
Profitable Transactions
Featured Credit Card Promotions
Featured Beverage Promotions
Brand Experience
Food Costs
Digital Media Solutions
Retail Bank – in-branch digital advertisement
Compelling, targeted, on-demand messaging at point of decision
Additional revenue stream with leased ad space
Re-purpose marketing material for new channels
• 70% of consumers make purchase decisions after they arrive at the outlet• 75% of consumers say POP influences their decision to purchase
Solution –
centralized control of creation, scheduling, distribution, and play-out of dynamic marketing information to hundreds or thousands of stores and to any type of display device.
Digital Media Solutions
Department Store Movie Theatre Retail Bank Shopping Mall Supermarket Train / subway stations Fast food Restaurant….. With billboard / menu space
Dynamic Digital Merchandising
Value Propositions
Increase Revenue and Reduce Costs
Improve Customer Shopping Experience
Complete Control of Billboard Space
Emerging Solutions
Pervasive capabilities and your business
The pervasive revolution will be disruptive – it will impact your business
Differentiation and competition based on pervasive capabilities is occurring today
Where is your business?
Emerging Solutions
Why IBM ?
Hardware & Software
WebSphere, WESM, WEA, wBI, MQ
Series, DB2, xSeries, pSeries, storage, …
Know-howBusiness Consulting Services,
Systems Integrations, High Volume systems, High Availability, Telecom
Infrastructure on demand
eBusiness on Demand, hosting, managed storage, and network management
Technology WDE and SPDE
architecture, research, patent leader, test labs
Open Standards 3GPP, MMS, SMS, WAP,
SMPP, HTTP, SOAP, Parlay, SIP
Partnerships Air2Web, QPASS, Openwave,
Nokia, Real Networks, Sun, Cisco, Veritas
on demand